Bragazzis Olive Oil and Vinegar

Typographic Excellence

Bragazzis is a fine Italian food retailer in the North of England, that has been in the industry for three family generations. Despite the long company history, Bragazzis as a brand was lacking an identity. In light of the retailerʼs ambitions to expand its market presence to the south of the UK, PACKLAB was asked to design a visual identity that could compete with other premium fine food retailers on-line. We incorporated direct product symbolism within a modern minimalistic design, that works jointly to deliver distinct shelf presence for the range of brand name products. The new identity boldly communicates the purity and premium quality of the products, while positioning Bragazzis as an upscale brand with maturity and vision.

Design Tags: Brand Identity, Packaging Design, Olive Oil and Vinegar

Design Team Members: PACKLAB team

Design Notes: Bragazzis is a fine Italian food retailer in the North of England, that has been in the industry for three family generations. Despite the long company history, Bragazzis as a brand was lacking an identity. PACKLAB incorporated direct product symbolism within a modern minimalistic design, that works jointly to deliver distinct shelf presence for the range of brand name products. The new identity boldly communicates the purity and premium quality of the products, while positioning Bragazzis as an upscale brand with maturity and vision.

Awards and Accolades: This Design was awarded Bronze in A' Packaging Design Award in 2014. Bronze A' Design Award: Bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.